Uncover what is unique

The “U” element in my alphabetic mnemonic list for successfully practicing design is: Uncover What Is Unique. Look beyond the common denominator to find and express qualities of uniqueness. If our work as designers is to have continued vitality and relevance it is essential that…


Value others' space

The “V” element in my alphabetic mnemonic list for successfully practicing design is: Value Others’ Space. Architects’ value in shaping space shouldn’t end with the physical environment. As designers our work is in creating meaningful relationships among things and people. An…


Woo Wonder

The “W” element in my alphabetic mnemonic list for successfully practicing design is: Woo Wonder. Sometimes it’s best to turn off the amplifiers and simply listen. “Unplugging” is a wonderful tool. Not only does it reconnect you with who you are, it enables you to reconnect with…


X means here

The “X” element in my alphabetic mnemonic list for successfully practicing design is: X Means Here. While we all have memories and dreams, only here are we fully present. As an elemental form of signature, an “X” records a human presence. We have only the present and our…


Yearning isn't enough

The “Y” element in my alphabetic mnemonic list for successfully practicing design is: Yearning Isn’t Enough. Yearning for the perfect design opportunity is like waiting for the perfect lover. A college education opens worlds of possibilities and inspires a yearning for realizing…


Zip it

The “Z” element in my alphabetic mnemonic list for successfully practicing design is: Zip It. What do good designers and good bartenders have in common? A good designer or bartender knows when to zip it versus when to put forth. That is to say, part of being professional in any…


Take Leave

The “T” element in my alphabetic mnemonic list for successfully practicing design is: Take Leave. Sometimes the best thing you can do is to just go away. Anyone who has taken “Graphic Design 101” has heard the advice for when stuck on a composition problem: “Turn it upside down…


Yearning isn't enough

The “Y” element in my alphabetic mnemonic list for successfully practicing design is: Yearning Isn’t Enough. Yearning for the perfect design opportunity is like waiting for the perfect lover. A college education opens worlds of possibilities and inspires a yearning for realizing…