Anticipate but...
The first element in my alphabetic mnemonic list for successfully practicing design is: Anticipate But… This involves a dance between two forces – preparedness and stillness. Consider meetings, for example. They’re a regular fixture of any architecture or design practice. It…
Leave Leavening
The “L” element in my alphabetic mnemonic list for successfully practicing design is: Leave Leavening. Most times the best answers (and designs) are open-ended and invite further inquiry. Ever been in a conversation with a “know-it-all”? First, it’s not really a conversation if…
Materials Matter
The “M” element in my alphabetic mnemonic list for successfully practicing design is: Materials Matter. As virtual reality becomes surreal, designers have the opportunity to make it real. As we expand new digital design, modeling and fabrication technologies, we may find…
Own it. Share it.
The “O” element in my alphabetic mnemonic list for successfully practicing design is: Own it. Share it. As it relates to design, ownership is about an emotional or intellectual relationship. It is incumbent upon designers to engage all project participants along the way,…
Stimulate Senses and Soul
The “S” element in my alphabetic mnemonic list for successfully practicing design is: Stimulate Senses & Soul. How often in a project do you find yourself or others taking leave of their senses? Without question, as design professionals, we’ve been drilled to respond to…